Jane Hiscock – Medium

Jane Hiscock

Jane Hiscock

Enhance Your Account Based Marketing with Customer Advisory Boards

Account based marketing or ABM is a focused approach to B2B marketing that aligns the sales and marketing teams in targeting select…

Aug 4, 2023

Aug 4, 2023

Jane Hiscock

Tips for Virtual and Hybrid Meeting Facilitation

Let’s face it — the last thing we all need is another conference call, Zoom or Webex meeting. Most of our days are full of them. For…

Dec 28, 2021

Dec 28, 2021

Jane Hiscock

Sustained Loyalty Requires an Authentic Customer-Centric Mindset

Most companies today have an initiative focused on becoming customer-centric, and if that isn’t the path companies are pursuing, customers…

Jun 2, 2017

Jun 2, 2017

Jane Hiscock

Customer Experiences Out-Perform Product Loyalty Every Time

A recent study conducted in December 2016 by Lithium Technologies and Harris Poll of 2,000 respondents revealed the power and value of the…

May 6, 2017

May 6, 2017

Jane Hiscock

How Fortune 500 Companies Transform “Agile” From Buzzword to Business Model

By now, a good majority of us know how the “agile” development process has seeped into other parts of the organization. It turns out that…

Aug 17, 2016

Aug 17, 2016

Jane Hiscock

Transformation and Change Must not Trump Customer Engagement

“The purpose of a business is to create a customer.” Peter Drucker

Mar 28, 2016

Mar 28, 2016

Jane Hiscock

The Value of Customer Advisory Boards

Customer Advisory Boards present very clear opportunities for the sponsoring company as they gain valuable insight from their most…

Mar 21, 2016

Mar 21, 2016

Jane Hiscock

Jane Hiscock

President & CEO, Farland Group | Executive Client Experience Strategies Advisory Boards and Executive Communities CIO and CMO Leadership

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