Jane HiscockEnhance Your Account Based Marketing with Customer Advisory BoardsAccount based marketing or ABM is a focused approach to B2B marketing that aligns the sales and marketing teams in targeting select…Aug 4, 2023Aug 4, 2023
Jane HiscockTips for Virtual and Hybrid Meeting FacilitationLet’s face it — the last thing we all need is another conference call, Zoom or Webex meeting. Most of our days are full of them. For…Dec 28, 2021Dec 28, 2021
Jane HiscockSustained Loyalty Requires an Authentic Customer-Centric MindsetMost companies today have an initiative focused on becoming customer-centric, and if that isn’t the path companies are pursuing, customers…Jun 2, 2017Jun 2, 2017
Jane HiscockCustomer Experiences Out-Perform Product Loyalty Every TimeA recent study conducted in December 2016 by Lithium Technologies and Harris Poll of 2,000 respondents revealed the power and value of the…May 6, 2017May 6, 2017
Jane HiscockHow Fortune 500 Companies Transform “Agile” From Buzzword to Business ModelBy now, a good majority of us know how the “agile” development process has seeped into other parts of the organization. It turns out that…Aug 17, 2016Aug 17, 2016
Jane HiscockTransformation and Change Must not Trump Customer Engagement“The purpose of a business is to create a customer.” Peter DruckerMar 28, 2016Mar 28, 2016
Jane HiscockThe Value of Customer Advisory BoardsCustomer Advisory Boards present very clear opportunities for the sponsoring company as they gain valuable insight from their most…Mar 21, 2016Mar 21, 2016