New Breed | New Rules
Janelle Kerrisk, Helix Legal Director considers — Is a law firm really scalable?
Last month Helix Legal won a place on the LexisNexis and Janders Dean 2017 Legal Innovation Index.
Why? For its scalable practice — costing on a project basis to maximise operational efficiency.
Is a law firm really scalable?
If you play by the rules — NO
If you start with a clean sheet — YES
5 New Rules for Helix Legal’s Scalable practice
RULE 1: No hourly rate
Old Law 1 + 1 = 2
New Law 1 + 1 = 10
There are only ever going to be 24 hours in a day. Even if you charge at $800 an hour and work 20 hours a day you will only ever bring in $16,000 a day. Yes, that’s a lot of money.
Rule 2: Technology Driven
Helix has used technology in its first 12 months to bring in expertise from London, Germany, France and Australia to deliver exponentially more value to its legal work by experts collaborating in the same document, at the same time, in different locations while being able to speak face to face about the best outcome for the client. All the right people focused on right results with technology can achieve great value in a short space of time.
Rule 3: Productisation
A dirty word in some legal circles but at Helix Legal — absolutely encouraged and entirely client driven. A client who sends us slight variations of the same job 10 times a month does not want to pay for a bespoke product every time. We sell those clients a product. They are happy cause they pay less and get consistent quality. We are happy because we get to invest our collective heads in doing the sexy, complicated work they need done.
We are able to productise only because of the key experience of the people that make up Helix Legal. We have a very special mix of construction industry specialists. This means that what we deliver has real value and practical solutions for our clients.
Rule 4: Freelance Economy
Since day dot of Helix Legal we have been able to scale our team up and down to cater to the needs of the client and the project. Our LawLancer market place is one element of our recipe for success, that we are now taking to the rest of the market. The platform allows other law firms like us, to scale up and down. To enjoy access to summer clerks in all seasons. With the right platforms in place the freelance economy has a large role to play in the future of law firms.
Rule 5: No Corner Office
At LT2 at The Capital, we get to meet people outside the law bubble, like the friendly crew from KRAK and The App Team. No one in the lift on the way up in the morning looks like they would rather be at the dentist than heading up to their desk.
We have the benefits of cracking new offices with the ability to grow up and down without moving location.