
…nication was key; marketing needed to understand what sales wanted to know about prospects and then design interactive content tools to get that data. Of course, this all needed to tie back to our ideal customer profile (ICP) to lay solid groundwork …
…an intentional effort to reduce friction, improve efficiency, and unify data strategy, we created a unified sales and marketing Ops role. This person owned and managed the entire sales & marketing stack from lead origination to attributi…