Gotta love how the author plugs in the name of the company here, turning this effectively into…
João Antunes

I’m no longer employed by RJMetrics, so while this wasn’t written as content marketing for them, it is very much content marketing for me — I’m currently working as a self-employed content strategist. And you know what? It’s totally working! I have 3 calls scheduled this week with great companies interested in working with me because they read this piece. Content marketing works, but I highly doubt if I wrote 3 posts per week I could get 3x more leads.

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