janice h chae

…real protagonist. A story about a person, who pushes his human boundaries to achieve the impossible.A story about a person, who is about to give wings to his dreams. When the commoners look at a Formula 1 race driver, snowboarder, sky surfer or Parkour athlete doin…

Red Bull is not merely selling a packaged fizz, a utility beverage, or an energy shot, but actually the ‘challenge the limit’ experience that comes with it. Every Red Bull photo, video, documentary or an event has a ‘story’ that is the real protagonist. A …

…al meta story. As we grow up, all of us learn to manage our own meta story through our actions ; the car we drive, the clothes we wear. All of these choices are components that we know people around us…