
Interesting enough, we do everything possible to kill great ideas immediately. We get 20 people into a brainstorm meeting where everyone throws out one idea after another, just to see it being killed instantly. Brainstorm meetings are the places where good ideas go to die, unfortunately.
… It gets a little churchy at points, but I can skip over that and focus on the stuff that helps me: identifying all the barriers we create to give us the excuses we crave to not create. It turns out that if I were as good at sitting down and writing as I am at coming up with all the r…