I am pleased to introduce a local independent student project — inspirational and motivating 1st issue “TEKO magazine” 2012 year. Published at Danish VIA Design Collage (before was called TEKO Design and business college). Now it’s available to read in simple and beautiful way in Medium.

illustration by Janis Rozenfelds


Being a successful designer or an entrepreneur requires a set of very important skills.

One of those skills is the ability to present your work and yourself. This in its place calls for the need to intersect your social interaction skills, speaking capabilities and your understanding of human needs.

The ability to go and sell your idea to the people- and to make it understandable and believable to them- is an essential skill in this craft. Even thou your idea may be genius, without making it understandable and approachable to others will leave your genius unnoticed. There is a gap between idea generation and the beginning of its realization. And that gap is the process of conveying your thoughts and ideas to other.

To you it may seem that what you have there is brilliant — other people may not share your excitement over a thing they don’t really get and don’t want. Not yet, anyway.

Make it interesting

Scientific fact is that these days the attention span of people is around 15 seconds. That means if you weren’t able to catch the attention of your audience from the start, chances are they will lose their interest and trust in you and whatever you’re going to talk about. You need to plant the seed of curiosity.

Show your enthusiasm towards your idea. Make them believe that this is what has to be done. If you don’t have the passion for your idea and your words lack enthusiasm it means you’re doing it wrong. It means this is not what you care for and what you want, and if you don’t care, people will most definitely not care. Enthusiasm is infectious. Like when somebody is telling you about a movie which he thinks was so awesome that it makes the person to swing his hands and raise his voice when he is telling you about his experience. You start thinking that the movie you weren’t really interested in is actually a great peace of work, and you can’t help but wonder in excitement.

Understand the needs

Try to understand and focus on the things people like. Even if a certain aspect of your presentation has no meaning to you and you think it is not worth mentioning, but you see that your audience is really in to that — go ahead and give them what they care about. What matters is making it interesting, engaging, informative and believable. Bring out the things that you think will make your idea look more real and provocative. Tell a captivating story. Make people relate.

Just keep it simple

Never underestimate simplicity. As long as it’s interesting and easy to grasp —

you will succeed in pulling the attention of your audience. Cover all the important aspects in a clear, easy to understand way. Just put it out there.

Making your idea believable doesn’t necessarily mean having all those complicated charts or visual effects.

Hitting the most important points is what really matters. Surprise your audience and leave them wondering what’s going to happen next. Leave all the complex calculations and boring bureaucracy for later. This is a place for intrigue and curiosity. It’s a game.Presenting your idea is a part of its realization. Don’t think about it as a routine. It is a place where many of your skills intersect. It’s not only about the visuals here or about a groundbreaking idea. It’s about how well can you convey your idea to people who have no relation to the process or your vision. Don’t think that the only place you will do presentations is your school. Think about it as means of communicating your thoughts with people. It’s not always that you will have to stand in front of a huge audience hoping to score big. Maybe it’s just that one guy you just met in a hallway and was able to pull his interest towards you and your work with a few simple lines. And maybe that’s what will really make a difference.

Article from 2012 year 1st issue TEKO Magazine — Copywriter and Edited Dan Krupskis, Art directed and Editorial Design Janis Rozenfelds@roziits.

TEKO Magazine — captures the creativity and visual culture. Each issue exporters struggle and success of people following their dreams. Captures the moment we learn, fail and the things we love and live. We interview people which lives for the passion to create a world for better place.

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