Božo JankovićinironSource LevelUpHow Top 100 Grossing Games Responded to Google’s CMP RequirementsGoogle’s recent policy shift, which I previously discussed in more detail, mandates that publishers must implement a Google-certified…Feb 8Feb 8
Božo JankovićinironSource LevelUp10 Reasons Why eCPM is The Most Useless Metric in Ad MonetizationThe eCPM is widely believed to be the key metric in Ad Monetization. But is this true? Most Ad Monetization managers and senior executives…Dec 14, 2023Dec 14, 2023
Božo JankovićinironSource LevelUpGame On or Game Over? Navigating Google TCF 2.2 Requirements and the Consent Management LandscapeGoogle to require mobile app and game publishers to collect TCF-compliant consent from users in Europe and this might disrupt the business.Aug 24, 2023Aug 24, 2023