Maximizing ROI when Targeting Strangers on Facebook

Jordan Ansley
Nov 2 · 4 min read

Recently we helped one of our clients run an incredibly successful marketing campaign. Using Facebook Ads and a custom landing page, we developed an online marketing strategy to reach total strangers to the client’s brand and the results astounded us.

Our Case Study

Here’s some context for you — this particular client provides curriculum to a niche audience using a subscription model. Every month users can use their credits to download teaching material from the client’s website.

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