Jany Zhang

…s to understand, because we’re so tied up in our skill-set, and also because we like to make money! But if you focus on the client’s business needs, and work hard to understand the real problem underlying their request, it gives a much larger return in the long run.

). I created a …al big push was support from my own boss. At the company I’m with now, we were encouraged to create Personal Development Plans — “personal” because it doesn’t always have to relate to work (mine did though). I created a 12-pag…

… not the same as focus groups, which are often designed and facilitated by marketing professionals. In contrast to focus groups, which are often used to gauge market interest and involve explicitly asking people for their reactions, user research is about observing human behavior. What people say they will do and what they end up actually doing are not always the same. Insights …