This is likely a problem that the chat platforms will solve, but just like IE/Netscape (browsers) let a Google emerge - it might be a new Chat-discovery bot systems emerges that runs on top of the chat platforms.
Conversational User Interfaces
Shamik Sharma

This seems likely to be a system like Facebook M or Alexa. Virtual assistants that can plug into chatapps. It’s still early days, and we’ll have to see Apple/Google’s response to the chatapp situation.

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