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Max Demian
Max Demian

Max Demian

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Highlighted by Max Demian

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From Division of responsibility: designer and client by Sergey Mosyakin

…t the product, modern brand communication speaks of consumer values –what we value the product for. A classic example from Philip Kotler: what we buy is not a drill, but the holes which the drill makes in the wall.

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Customer Journey Map

Alexey Kopylov