Dealers and OEMs that Quickly Make Strategic Shifts in Customer Experience Will Survive in the Short Term and Thrive in the Future. A national emergency has been declared and most retailers have still not taken significant measures to mitigate the risks of an infectious disease outbreak. OEMs and other B2B…

During the Q4 2019 earnings report Tuesday, Harley Davidson reported they earned 55,000 net new riders during 2019. Harley-Davidson’s More Roads objective of 4 million riders by 2027 means they need to accelerate that pace to almost 130,000 net new Harley riders per year. With 10 million motorcycling households in…

Toy Story introduced the franchise’s most prolific character yet in Toy Story 4 with the debut of Duke Caboom. Keaunu Reves plays the animated character Caboom who is the Canadian version of Evel Knievel. Caboom is a motorcycle stunt rider toy that does not land jumps as advertised. Caboom’s insecurities…

Compare AIM Expo 2019 (American International Motorcycle Expo held in Columbus, Ohio September 25–29, 2019) to Indy Motorcycle Dealer Expo in 2009 and we see a microcosm of the evolving powersports landscape and consumer behavior trends. …

Alaska is the great frontier; a paradise for hard core adventure seekers. This is why adrenaline junkies like Paul Hughes and John McGinnis thrive operating a powersports dealership that epitomizes the passion for adventure. They thrive by helping customers experience what they love, exploring the epic Alaska frontier. Powersports Business…

Las Vegas, NV — As BRP announced new 2020 Can-Am and Sea-Doo models at their 2020 Dealer Show and Product Launch in Las Vegas, NV, they also added a premier off-road dealer in Southern Utah, D & P Performance. D & P Performance in Cedar City, Utah is know for…

Although the illustrious beginnings of Arctic Cat occurred before my time, my personal experience as an Arctic Cat Consumer, Arctic Cat dealer and Arctic Cat corporate leader gives me a unique perspective on the history, current state and possible future state of Arctic Cat. Edgar Hetteen, founder of Polaris, launched…