Jared Hendler

Digital Media Strategist. Brand Content. Creative. Traveler. Surfer. Friend.

Most recommended

The untapped potential of the infomercial.

Infomercial. The word alone is enough to make any traditional ‘Madison Ave’ creative shop cringe.When you think about branded entertainment or brand content, you don’t think about Infomercials – even though the entire model integrates content and brand marketing. Mostly known for cheesy & cheap production values, unknown products and midnight showings, the segment delivers on a core metric that most brand marketers expect but struggle with – direct ROI. This September the largest convention in the US dedicated to the infomercial and electronic retailing and tracking (ERA/D2C Expo) kicks…

Jared Hendler2 min read

Is the key to Branded Content ROI purchase to access?

Via subscriptions or commercials we pay for content one way or another. Why would we not buy into a Brand to gain access to great content?

Jared Hendler2 min read

Why direct funding of entertainment will come from Brands.

Brands know their niche better than most networks and are poised to create content more relevant to their demographic audience.

Jared Hendler3 min read

The untapped potential of the infomercial.

Infomercial. The word alone is enough to make any traditional ‘Madison Ave’ creative shop cringe.

Jared Hendler2 min read

Recommended by Jared Hendler

The Dawning Of The Rise of the Next Golden Age

For most of its relatively short life, television has been resigned to being background noise. While there were occasional shows that…

Alan Wolk4 min read

Three Years Under Our Thumbs

We’ll spend three years of our lives with our thumbs on our phones. What will we have to show for it?

Anil Dash4 min read

Exit 12 to Exit 48

The drive that built Wine Library

Gary Vaynerchuk2 min read