When I started renga in 2017, I had zero agency experience. It not only made building Renga super challenging as we got to learn all the lessons the hard way, but it also became one of our superpowers. …


Unrelated, but beautiful photo by Martin Sattler on Unsplash

(not a nike ad.)

As the saying goes, an entrepreneur tends to exist in two mindsets; “We’re going to take over the world” or “We’re going out of business tomorrow”. On this roller coaster of emotions I was in a valley, like every other entrepreneur in 2020 concerned about cash flow and payroll.

During…


Photo by Daria Nepriakhina on Unsplash

Being forced to work from home doesn’t mean you’ve embraced remote work.

Right now, many organizations and teams are being forced to work from home for the first time. …


A couple month ago we lost our first client. What became clear throughout the process is that we didn’t do enough visual check-ins to make sure the consensus we had in words would translate into visuals.

We always start our exploration on an identity design project with a brand workshop…


This past month I got a small office space down the road from my house for me to work at day-to-day. Don’t get me wrong, working from home is amazing but like anything else it comes with some drawbacks. …


Who are you trying to reach?

It’s a simple question that has become increasingly complicated by the possibilities of digital engagement.

I remember writing letters to a penpal from Michigan when I was 12 years old and having to consider variables such as international postage and increased length of time…


It’s 2018 and your business isn’t on Facebook?! You’re doomed.

There is a common belief that to compete in the digital age, a business needs to be active on the various social media platforms. …


Photo by chuttersnap on Unsplash

Here’s a quick test: if I were to ask you if you wanted to join a competitive hike on the Inca Trail next spring what would your response be? How about if I offered you tickets to the Walnut Valley Bluegrass Festival next year? Or what if told you I…


Photo by Anna Dziubinska on Unsplash

When you are about to start a business you need to establish your brand which will set the tone for many different aspects of the business. In business school and in countless books and articles you are encouraged to start with the question “who is your target market?” This is…


Originally posted at jaredhenriques.com on March 20, 2017

a photo I took in Tofino, British Columbia

Today is a big day, normally this would be because it is the first day of spring and that means winter is finally over which is just lovely, but that is not all. It is also a big day because it is…

Jared Henriques

Founder at renga.co ✌️

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