As the saying goes, an entrepreneur tends to exist in two mindsets; “We’re going to take over the world” or “We’re going out of business tomorrow”. On this roller coaster of emotions I was in a valley, like every other entrepreneur in 2020 concerned about cash flow and payroll.

During…

Right now, many organizations and teams are being forced to work from home for the first time. …

A couple month ago we lost our first client. What became clear throughout the process is that we didn’t do enough visual check-ins to make sure the consensus we had in words would translate into visuals.

We always start our exploration on an identity design project with a brand workshop…

This past month I got a small office space down the road from my house for me to work at day-to-day. Don’t get me wrong, working from home is amazing but like anything else it comes with some drawbacks. …

Who are you trying to reach?

It’s a simple question that has become increasingly complicated by the possibilities of digital engagement.

I remember writing letters to a penpal from Michigan when I was 12 years old and having to consider variables such as international postage and increased length of time…

It’s 2018 and your business isn’t on Facebook?! You’re doomed.

There is a common belief that to compete in the digital age, a business needs to be active on the various social media platforms. …

Here’s a quick test: if I were to ask you if you wanted to join a competitive hike on the Inca Trail next spring what would your response be? How about if I offered you tickets to the Walnut Valley Bluegrass Festival next year? Or what if told you I…

When you are about to start a business you need to establish your brand which will set the tone for many different aspects of the business. In business school and in countless books and articles you are encouraged to start with the question “who is your target market?” This is…