
Here’s the problem… now that great usability, beautiful UI and lovely, delightful animations are a given (for companies who want to play the game), it’s easy for UX designers, once considered an integral part of the product strategy, to fall into…
I believe (probably non-controversially) that designers are more than pixel pushers. Designing digital interfaces in 2018 without a familiarity with code is akin to a painter hiring someone else to wield the brush, without understanding the viscosity of the paint, how colors mix, or what a brush can and can’t do. The design and the medium are one.