First off, I want to thank you for taking the time to read my story, but also apologize to the grammar police as it is not perfect… But I am happy, yet saddened, to announce that I have officially sold my first business I ever created! 😱😄
Here’s my story…
For those that do not know, I built and launched Kanio on July 4th of 2016, which is an accessory brand that sold bracelets, anklets, and necklaces. 🤙🏼
But we didn’t start out with all that.
We started with just these two bracelets because we didn’t fully know what we were getting ourselves into to be honest. In fact, I believe we started the brand with a total investment of $500. Which went directly into inventory, very basic packaging, and advertising.
$500 may not seem like a lot, but at this time, I was 19 years old, just finished my first year of college, and I simply didn’t have a lot of money…
But after we started advertising, we sold out in just a few days…. and it wasn’t to just friends and family. 😉
Which told us we had something going here. 🤔
So we ordered more inventory and added 5 more bracelets to the line giving us a total of 7. But again, we sold out fairly quickly and had to order more.
It felt like we were in a constant rinse and repeat of ordering more inventory from our suppliers. Which is a good thing, I guess.
Over the next 5–8 months, we grew the bracelet collection to 8 different bracelets, while ALSO adding a matching anklet and necklace to EACH bracelet. Giving our brand 8 unique “collections”.
But we didn’t stop there, we also added our very own custom packaging. Which included our logo on our own burlap baggies, poly mailers, and even product cards.
Here’s a before and after…
Creating a lifestyle brand like this also meant that we need to keep our social media game strong. 💪🏼 We wanted to go with that “beachy” fun type of look with our brand. That being said, we hired a couple photographers near a beach! One kept with us however, and her name was Haley.
Haley did a fantastic job for Kanio and if you followed us on social media, all the photos you ever saw, were mainly taken and posted by her! Here’s a screenshot from our Instagram…
So far, it may all sound good and dandy, but it sure wasn’t easy. In fact, at one point, I thought this brand was going to make me filthy rich. 💸
I was so wrong, lol. Don’t get me wrong, Kanio was able to produce a very good chunk of change and be able to provide for my schooling and such, but Kanio was a ton of work. And work that I am very proud of.
But man was it fun. And what I learned from building this brand was FAR more valuable then what I EVER learned sitting inside of a classroom.
And I promise, *most* everyone you ever talk to that has build, sold, or managed a business will tell you the same thing. You learn from experience and mentors, not from a textbook. 💡
I’m not saying college or schooling isn’t important because I believe a good education is worth a ton along with self-development, but if you ever want to learn how to build or manage a business, just create one.
It doesn’t take much with all the tools, and the INTERNET, to actually build a business online. In fact, if you ever have any idea, but don’t know where to start, PLEASE reach out to me!
So here I stand, packaging up my inventory to be shipped to it’s new owner in New York.
I’m sad yet happy to see her go, because it was time.
Since we launched Kanio in July of 2016 and until this very day, we’ve…
- Sent out over 3,200 orders.
- Shipped to over 95 countries including China, Germany, Australia, or the Netherlands to name a few.
- Had OVER 85,000 people visit our website.
- And gained over 12,000 social media followers.
If that isn’t something to be proud for my first business, starting at the age of 19 and selling at the age of 21, then I don’t know what is…
Wait until you see what I do next…. 😏🤔
I want to thank…
YOU for reading my little story or post.
I want to say a HUGE, I mean HUGE thank you to my beautiful girlfriend, Madison, who put up with me during this entire process. As I started my entrepreneurial journey with this business, our relationship hit bumps in the road here and there but we were battle tested and pushed through everything. She is my number one and always will be.
I want to thank my parents and my entire family for supporting me. At first, I was VERY scared to share with them my business because I wasn’t sure how they would all react. Ya know because I was young, didn’t have much money, and maybe didn’t know what I was doing. But they supported me through everything.
I want to thank my friends and also my internet friends, who supported me and the business by ordering here and there. Truly appreciate it.
And lastly, I want to thank my business partner, Alex, who help me build this brand from day one. We’ve learned a ton through this process, along with built a few other side projects, and I’m excited to see what is to come.
Thank you all!
If you found this story to be inspirational, funny, sad, or whatever, I would love for you to share with someone. Just copy the link at the top, and share :)