The Truth About Fake Marketing Gurus and Their #1 Trick
This article will explain a growing digital marketing strategy made to deceive you so you purchase more and more digital products without ever actually succeeding in business.
I’ll explain how to protect yourself from these tactics and give you the simple ALTERNATIVE that will realistically enable you to succeed.
To start, if you’ve been following certain popular influencers on YouTube, you may have come to believe there is a magical “7 streams of income” system you can learn to solve the challenges of making money through online sales funnels.
I’ll say what they won’t… The basics around digital marketing are simple, but growing a business online is extremely difficult and requires hard work.
The lie you’re being told
You probably already realize that trying to sell you on “hard work” wouldn’t make you buy a product. That’s why the gurus don’t do it. People want fast, easy and consistent. You want to make money fast; you want to make money easily; and you want to make money consistently.
We all do. It plays to our most basic human survival needs.
The problem is that fake gurus have one goal in mind: to sell you on a high ticket product that doesn’t provide the actual insight you need. Instead they run marketing campaigns with tactics to bypass your rational thinking and trigger an emotional response to purchase.
To do this, they create a belief that there is a proprietary system or special secret that, if you follow it, will quickly help you attract a beautiful mansion (and of course it all happens with no effort and will appear immediately).
We’ve all seen the videos of gurus with Lambos and Ferraris in the background talking about all the books they read.
(Click below for the laugh… seriously.)
I’m not knocking Ty Lopez — he’s crushing it — but he’s targeting the low level of wantrepreneurs who’d like to earn some side income but don’t actually want to start a real business. You see, there are 3 tiers of entrepreneurs marketers can target:
- Low tier: This is 70% of the market who just wants to make some side income. Most of them won’t ever start a business, but gurus will surely take their money with $7/mo products.
- Middle tier: This is 20% of the market who is in a transition phase between being a wantrepreneur and actually running a solid business. Most people here are struggling and not mentally ready for success.
- Top tier: This is the 10% of the market who are genuinely ready to build a business. Usually they have gone through some ups and downs but have reached a place where they’re prepared to grow sales with the right mentorship.
Basically, anyone targeting you with a YouTube ad where they’re on a beach or constantly showing you screenshots of their income should be followed carefully. These are all mindset manipulation tactics designed to make you feel “lack” for what you already have in order to create a “need” for what they offer.
The truth about building a business
Before you can truly generate sales that will finance your employees, marketing and operations, you need to realize that there is no magic system or sales funnel template that will give you magical results.
Instead, you’ll need to build mental strength to ignore guru marketing tactics and seek insight from niche players who are willing to explain their ENTIRE marketing strategy for FREE.
Most of all, you’ll need to learn through experience and accept the fact that you will spend money on marketing campaigns that DON’T work in order to find the ones that DO work.
The iterative process of trying things, seeing if they work, and optimizing will become your new guide.
And what will sustain you through the ups and downs of this difficult road? A solid mindset.
Here’s a quick video I’ve created to help you understand the mindset I’m talking about.
Now no matter what all the Law of Attraction gurus say… you WILL have moments when you feel down. Moments that feel like everything is going wrong and you’re going to fail.
So my question to you is… what’s keeping you going in those difficult moments? What is driving you BEYOND money?
The persistence we need comes from having a deeper meaning that’s driving us.
That means you need a powerful reason for why you are working!
When you understand your “why” at its deepest level, you be working towards a goal that fulfills you. It will keep you going on those days you don’t want to get out of bed.
One of the fastest ways to understand your “why” is Dean Graziosi’s ‘7 Levels Deep’ technique. Watch him explain it on the Lewis Howes podcast in this video below (short section starts at 26:25).
Why am I talking about all of this?
You will only generating meaningful sales when you change your focus from “making money” to “serving others with a product that helps them.”
This is how you create customers who love your product and buy from you over and over again.
We will talk more about serving your customers very soon. And if you do it right, you WILL make money. But first you need to truly build a mindset around serving others and stop thinking about what’s in it for you.
Here’s a meditation that will help you build this mindset faster by practicing gratitude — the most important emotion entrepreneurs can practice to place themselves in a physical state for attracting success.
Finally, building a daily meditation practice will help you a lot too. It took me from the depths of a struggling entrepreneur to finding fulfillment and success in my businesses.
I suggest adding breathing meditation or Transcendental Meditation to your daily routine.
Having skills like meditation and gratitude to reverse your negative thinking are likely the most important key to entrepreneurial success. You can do whatever works for you so long as it lets you change your emotional state anytime and anywhere.
Thanks for reading this incredibly long article. These are all lessons I learned the hard way — and you will save years of time and probably $50,000 by simply keeping what I have presented in this article in mind.
Practicing gratitude and positive thinking, understanding your “why” and being mindful of who’s guiding you (not the gurus) will help you attract customers that let you live a life that fulfills you.
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