Recently I stumbled upon a great book ‘Good Service — How to design services that work’ — by Lou Downe. A book I highly recommend reading for anyone building products and services.
The book maps out 15 principles that can help build good design. But before we jump into those principles, let’s get a better understanding of the meaning of ‘good service.’
As Lou Downe conveys it:
“Good service is something that helps someone to do something.”
While a simple and straightforward statement. It’s good to point out that good service is designed so that it(‘s)
Dana Chisnell said that if you want your users to fall in love with your design. You have to fall in love with your users.
What a powerful statement. It seems straightforward enough to follow. But things aren’t always as black and white, as not all organisations understand the value of user feedback and designing for the user, yet.
Ah yes. The age-old conversation, or should I say battle, that’s waged in every organisation — both vital to the delivery of a great product or service. But one always seems to trump the other? Right?
You have the passion of…
Beginning. Middle. End. The framework that all stories follow. Simple yet effective.
Stories have the ability to connect with us in a way that hard facts and statistics cannot. Stories appeal to our human nature through a series of actions and events building on our emotional experience. Helping us create stronger relationships.
Well, that’s a great question.
When a UX designer is working on user flows, they are trying to solve a problem? And the idea of using stories in UX is to weave a narrative around that problem, making it resonate with the end-user.
“Every great design begins with…
My journey continues. In my previous article, UX writing 101 — part 1, I looked at who UX writers are, what they do, and how they can craft copy that is clear, concise and useful.
Now let’s look at how UX writers can help build on the design, elevating it to new heights, helping you deliver an iconic online experience.
Writing for product design has its quirks. The process is similar to cooking. You experiment with the ingredients and flavours. Adding a little of this, a touch of that and a sprinkle of magic to create something scrumptious.
The role of a content strategist/writer continues to evolve into its new form, which is a UX writer.
As content is a vital part of the design process and the user journey, the role of a UX writer has never been more critical. And in this two-part article, I want to share with you what I discovered through my journey of learning and how UX writers create more tangible user experiences.
Let’s begin, shall we?
An interesting question. Isn’t a UX writer the same as a content strategist/writer. Well, for a long time, I held this view.
Simply put, a…
Websites. Blogs. Tweets. Videos. Brochures. What do they all have in common? They’re all channels that represent your brand’s tone of voice and personality. Allowing it to shine.
Albert Mehrabian discovered that the art of successful communication can be broken down into 3 simple areas:
With that in mind now has never been a better time to further embed your brand’s tone of voice within your design process. …
Advancements in technology have helped push the boundaries of web design far greater than we could imagine.
First, we began with a desktop mindset. As this was the dawn of web design, we were only just learning what was capable of the web.
Then as technology developed and we became more connected, web designers adopted a mobile-first mindset. Content writers and designers had their wings clipped. Their creative canvas was reduced by 70%. New practices and mindsets had to be adopted. And as a fellow content writer, I felt the challenge.
Now, as technology pushes us even further, we’re at…
One of my greatest achievements for 2019 was getting into the habit of writing a morning journal. I never really saw the benefits of morning journals and I would mock when suggested. I thought it was a waste of time, to be honest. Oh, how I was wrong.
During a book club session, we were reading Gravitas by Caroline Goyder, a book I highly recommend, where she’d written a small passage about morning journals and how she’d benefited from this exercise.
At the time of reading the book, I was in a negative mindset. And after learning how journaling in…
Did you know that around 70% of us have felt some degree of imposter syndrome, at least once in our lifetime? Whether in your professional career or your social settings. Imposter syndrome comes in all shapes and sizes and impacts us in its unique way.
Imposter syndrome can leave you feeling stressed, affecting your mental health. You live in fear that one day you’ll be found out, as you think you’re never good enough.
You become your own worst nightmare, measuring yourself up against high standards, that you set and cannot be met. …
For example, have you ever had one of those out of body experiences when creating content with an audience? What’s the deal with that?
All of a sudden, you forget how to type. You can’t find the letter “G”. And you start wondering if you’ve always had this many fingers. The pressure that builds up is crazy.
Then there are everyday occurrences. Such as ensuring that you’re delivering regular pieces of content, with consistent messages. There are times when you wonder if there’s anything new to say, or if your audience is even interested in what you write.