

Sr. Product @RedBullTV. Philosophy dropout. Speed freak. Putting television on the internet (original idea — do not steal).
The High-Expectation Customer (HXC) is a 3-in-1 customer who is a benefiter (Someone who is going to benefit the most from your product), a hacker (Someone who is using multiple hacks to solve the problem), and an expert (People aspire to emulate her).
For example, instead of “build the mobile app,” teams are tasked with “driving an increase in mobile revenue by 25%.” Is an app the solution? Maybe. Is it geo-fenced alerts? Maybe. We don’t know. And neither does your team. By giving the problem to solve, they work towards the solution that best meets customer needs rather than assuming they know what it is at the onset.