How Poor Web Design Will Affect Your Business

Screen shots from www.archive.org/web and the current website: www.angellaw.net

#1 — A Well Organized Site Increases Customer Conversion/Engagement

  • Busy or complex layouts
  • Pop-up advertisements and flamboyant ads
  • Small print that’s hard to read
  • Boring web design/lack of color
  • Slow website intros and load times

#2 — Your Website Should Tell Your Company’s Story and Strongly Represent Your Brand

  • Provide a useful set of frequently asked questions (FAQ) and answers
  • Ensure the website is arranged in a logical way
  • Provide articles containing citations and references
  • Show author’s credentials
  • Ensure the site looks professionally designed
  • Provide an archive of past content (where appropriate)
  • Ensure the site is as up-to-date as possible
  • Provide links to outside sources and materials
  • Ensure the site is frequently linked to by other credible sites

#3 — Build for Search Engine Optimization

#4 — For the Love of God, Please Have a “Pretty” Website

  • The right way
  • The right time
  • The right audience
  • The right purpose
  • Women don’t like gray, orange, and brown. They like blue, purple, and green.
  • Men don’t like purple, orange, and brown. Men like blue, green, and black.
  • Use blue in order to cultivate user’s trust.
  • Yellow is for warnings.
  • Green is ideal for environmental and outdoor products.
  • Orange is a fun color that can create a sense of haste or impulse.
  • Black adds a sense of luxury and value. (But don’t make your entire website black… then, it will look amateurish)
  • Use bright primary colors for your call to action. (Red seems to be the go-to color for the highest conversion rate)
  • Don’t neglect white. (White space is your friend… and is timeless and classy)

“The Internet is a colorful place, and there is a lot that can be accomplished by using color in the right way, at the right time, with the right audience, and for the right purpose.”

The Bottom Line

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UXC \ Award-Winning Designer \ Addicted to UI/UX Design \ Branding Obsessed \ Social Media Junkie \ A Creative Marketer

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J. Ashley Panter

J. Ashley Panter

UXC \ Award-Winning Designer \ Addicted to UI/UX Design \ Branding Obsessed \ Social Media Junkie \ A Creative Marketer

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