Livestreaming Is Everything
When Periscope first launched in May of 2015, there was a huge sensation of a new discovery in technology. Its simple accessibility and ability to interact with people online in real time was what made Periscope become so popular.
And approximately a year later, Facebook launched a feature called Facebook Live and it was a massive hit. With Facebook’s huge user base already, its new feature made users even more committed to staying active on the app.
If one company creates something that is a hit, another must incorporate it to their product as well. That is how they can sustain themselves, just like how Instagram attempted to when launching Instagram stories back in August.