The 3 Most Common Logo Designs

Jason Smith
2 min readJul 31, 2019

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Designing logos is not easy and if you don’t have much experience with it, it can go terribly wrong. But with proper support and guidance, it’s not impossible to design your logo from scratch!

A lot of brands have ended before they even had a chance to take off because of their design decisions, and more specifically, logos. Your logo says a lot about you and your brand’s values, which is why it’s so important to take care of it all! You don’t want to overdo to or create something even a little too simplistic and boring.

If you’re new to logo designing and want to understand them, let’s start with the type. There are three most common types of logo designs, as follows:

Watermark

Watermark Logos

A watermark logo design focuses on the brand name in the logo. It’s a very direct style of logo designing and gets right to the point!

Mascot

Mascot Logos

This type of logo design is more about having a character in your logo, whether it’s a person, animal or anything like that. It’s a lot more fun and upbeat!

Lettermark

Lettermark Logos

Lettermark logo designs are very simplistic but still portray your brand positively. They’re mostly focused on the initials of the brand or a couple of letters significant to the business.

What To Do Next?

Now that you know the most common types of logos, it’s time to start focusing designing the actual thing. You can always do it on your own or hire a freelancer. But if you want to be completely sure of whom you’re working with and want to trust that completely, it’s best to go with a professional logo designing company.

LogoEvoke is a leading logo design agency in California that has built a strong reputation in the industry over the years. Working with a team of top-industry logo designers, you know you can trust them with all your heart. What’s even better are the packages they offer. All of their services are extremely economical and actually worth every penny! LogoEvoke is for sure a company you won’t be disappointed working with.

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Jason Smith
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+Digital Media Consultant +Tech Enthusiast +Design Consultant