Mullet Style: How we’re covering Trump at the Inside Daily Brief
How the media covers Trump is a big discussion at the moment, as insults and face-grimace memes have evolved into physical violence and the reality that Trump is going to win the Republican nomination. Covering Trump is a must for cable news because, in addition to being the frontrunner for the GOP, he’s transforming their wobbly businesses into ratings and revenue machines. Even if the networks protest, a Trump presidency increases their revenue. Print publications, which have lost more than half of their revenue base in the past two decades, are in a similar boat: he’s the frontrunner and he sells papers.
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The Inside.com Daily Brief isn’t subject to the revenue pressure of the mainstream media (more on that in a minute), so we’re covering the Trump campaign two ways. First, here’s what you need to know, which you will find in the top news section of the IDB. Second, from a 30,000 foot level, here’s the commentary and cultural take on what’s going down, which is in the second half of the email.
We’re rocking the mullet: business up top, party in the back (of the email).
If you feel we are biased please hit reply and call us out — the firstname.lastname@example.org email goes to the entire team.
By calling us out you’re calling out @lons who writes the IDB, and who, although he is a kind of a socialist, and living in Los Angeles, he has a long history of working in journalism, many of those years with me, and he works tirelessly to be fair and balanced. He works for what many have described as a “libertarian capitalist” (me) from Brooklyn, who wants the newsletter to grow and be steered by a guiding principle of links that are “important & fascinating.”
Some of you are probably wondering about the sustainability of the newsletter. With 17,000 subscribers already, and over half opening every single email, we can cover the ~$20,000 a month burn rate of the business by making $700 a day with either one or two advertisements, or by hitting 2,000 folks paying/donating $10 a month to keep the lights on. My guess is we try both and hit profitability by the summer.
1. How do you think we’re doing with our coverage of Trump?
2. What do you think of our mullet?