A pair of well-received books plucked Canadian literature professor Marshall McLuhan out of obscurity in the 1960s. His ideas about the effects of media on humankind took him from the lecture halls of the University of Toronto to the boardroom of General Motors where he told executives the automobile was…

The elaboration likelihood model fascinates me. But I have a problem with how it tends to be explained. This theory, first identified and reported on in the early 1980s, seeks to explain when we are more likely to elaborate more (or think harder) about a topic at hand. …

I have not gone out of my way to regularly consume the music of ‘Weird Al’ Yankovic since about 1989. Recently, however I have had the pop parody icon on the ‘ol noggin. I even listened to some of what Apple Music calls his “essentials,” on my walk to the…

You may have seen a new series of ads featuring Tampa Bay Buccaneers tight end Rob Gronkowski (the ones in which at one point he declares to a confounded customer service agent “but i’m special”). They are awesome, they make me proud, and here is why. Television advertisements, and certainly…

(Even if the bullet belongs in a museum, not in the armory) An esteemed Swiss scientist warned us about information overload. His message: New technology is taking us into uncharted territory, and the avalanche (he’s Swiss I couldn’t resist) of data could damage our brains. The scientist was Conrad Gessner…

Objective: to execute an aggressive social media campaign for the December 22nd of Sing 2, one that will not only deliver box office success for the film, but also lay the groundwork for future successful sequels. Among the SMART goals for the campaign: Facebook 5% Follower Increase YouTube 5% Follower…

You don’t have to read the tea leaves, heck you don’t even need to own any tea leaves, to know that the livestream shopping model is poised to explode in the coming years. Consider a report published a year ago by Coresight Research, which predicted livestreaming could account for $25…

The $1.2 trillion dollar infrastructure package now signed into law will present a host of new opportunities in infrastructure development, from bridges and highway work, to energy systems and broadband. …

At one point in the Netflix documentary the Social Dilemma, former Facebook executive Tim Kendall bluntly says his greatest fear is that social media could lead to civil war. Twenty-years ago, a decade ago that could have been dismissed as hyperbole, but in the post January 6th world we currently…