JASON EVANSEffects of Mass Communication in Romania and Iran Seen Through Quantitative and Qualitative StudiesThe field of mass communication study has grown significantly since its infancy in the early 20th century. Researchers continue to put…Apr 3, 2022Apr 3, 2022
JASON EVANSWhat Can a Professor Who Died in 1980 Tell Us About Our “Digital Lives”? PlentyA pair of well-received books plucked Canadian literature professor Marshall McLuhan out of obscurity in the 1960s. His ideas about the…Mar 5, 2022Mar 5, 2022
JASON EVANSThe Elaboration Likelihood Model: Enjoy the Scenic Route a Little, Even When You Need to Hit the…The elaboration likelihood model fascinates me. But I have a problem with how it tends to be explained.Feb 4, 2022Feb 4, 2022
JASON EVANSDo We “Two Step”? Not AlwaysI have not gone out of my way to regularly consume the music of ‘Weird Al’ Yankovic since about 1989.Jan 21, 2022Jan 21, 2022
JASON EVANSThe USAA Rob Gronkowski Ad Campaign: “Special”You may have seen a new series of ads featuring Tampa Bay Buccaneers tight end Rob Gronkowski (the ones in which at one point he declares…Jan 12, 2022Jan 12, 2022
JASON EVANSIn Defense of the Bullet Theory(Even if the bullet belongs in a museum, not in the armory)Jan 9, 2022Jan 9, 2022
JASON EVANSSing 2: The Social Media Marketing PlanObjective: to execute an aggressive social media campaign for the December 22nd of Sing 2, one that will not only deliver box office…Dec 4, 2021Dec 4, 2021
JASON EVANSLegacy Luxury Brands Should Embrace the Livestream Shopping ModelYou don’t have to read the tea leaves, heck you don’t even need to own any tea leaves, to know that the livestream shopping model is poised…Nov 27, 2021Nov 27, 2021
JASON EVANSCode of Ethics for Construction Industry Photographers and VideographersThe $1.2 trillion dollar infrastructure package now signed into law will present a host of new opportunities in infrastructure development…Nov 25, 2021Nov 25, 2021
JASON EVANSWhat I Did After Watching Popular Netflix Documentary on Social Media DangersAt one point in the Netflix documentary the Social Dilemma, former Facebook executive Tim Kendall bluntly says his greatest fear is that…Nov 13, 2021Nov 13, 2021