The Most Important First Steps When Selling A Home

Selling a home is a big life event. There are parts of the process that seem relatively easy (meeting with an appraiser), and some that are more difficult (deciding to remodel or not before listing). So, what are the MOST important steps to focus on when selling a home?

Pricing

This is it! The MOST important step to selling your home is to nail the listing price. It doesn’t matter HOW good your marketing strategy is, if you’re 20% over priced… it’s not going to sell. If you’re 20% underpriced, you’ll have offers beating your door down, but you’ll leave money on the table.

It’s important to get a CMA (Comparative Market Analysis) from a knowledgable professional to see what has closed in the past 6 months in your area. From there, you can start to compare your property to the “comps” and adjust accordingly.

Professional Photos

Once you have set a proper price, make sure that you’re having your photos taken by a professional photographer. It doesn’t matter if you’re selling FSBO, or with a professional, good photos are the key to your marketing plan.

I’m a big advocate of doing interactive, 3d tours and aerial drone videos, but those are just gravy compared to the importance of hiring a professional photographer to shoot the photos of your home.

Once you get to the point that you list your home on the MLS, Zillow, Facebook, etc, the thing that everyone is going to notice first are the photos. So make sure that you do not mess up your first impression.

Zillow

This may not be the most popular opinion (especially amongst real estate professionals), but Zillow is the worlds BIGGEST real estate website. To not have your listing featured there is a mistake. Agents will complain about how Zillow is stealing their leads, or yadda yadda, but don’t let that impact your decision to get your home in front of as many eyes as possible, which is the ultimate goal.


I wrote this article for Day 17 of my #30DaysOfRealEstate campaign. If you’ve enjoyed my articles this month, please shoot me a vote in the San Diego Union Tribune BEST OF contest, underway now. Link:http://www.sandiegouniontribune.com/bestof/sd-bestof-real-estate-htmlstory.html -Jason