Everybody loves video, but why are they hesitant?
Everyone in the content marketing space is being told video, video, video!! — in today’s context of media and diverse viewing habits across consumers — I think it is safe to say video is driving the industry as we sit pressured, hesitant and overwhelmed in the passenger seat. With 26,000,000, 000 people (and growing!) participating in daily video views on social media channels, it is unquestionably moving at an accelerating rate but how do you get to join the traffic?
What are some of the reasons we are hesitant?
Well first off, the challenge to creating a video and being able to effectively deliver content that either tells a story, provides a solution, answers a question without being asked or quite simply, looking good, is a task on its own.
This is even before considering what technical platform you are going to utilize. Having said that, the technical know-how tends to become a major deterrence because many employees feel they probably do not have the knowledge or the skill set to create quality looking videos.
Provided, keeping up with the demand can be said to be a major contributing factor to the hesitancy — why? Because the fear of sending out content in real time, of high quality whilst complying with a budget is pressingly overwhelming for any person.
My word, did you know?
One minute of video is equivalent to 1.8 million words!(According to Dr. James McQuivey of Forrester Research)
Why Video? Well, its simple — the proof is in the numbers! According to the Marketing insider group:
· Last year online video accounted for 64% of all consumer internet traffic and this number is expected to rise to 69% by 2017 and 79% by 2018.
· 52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).
· 52% of marketers worldwide name video as the type of content with the highest ROI.
The way the digital world is going, if you stay hesitant, you will be left behind or is this case — a passenger that watches everybody else pass you by.
Thank you.
This post was written and edited by Gavin Linsell. Follow Gav on his journey of sales and marketing in the NBA ticket sales game.
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