I Asked Over 100 People to Follow me on Instagram — In One Day
Here is what happened
Instagram, the platform with over 500 million active monthly users, 40 billion photos shared and an average of 95 million photos and videos shared per day.
It’s easy to see why it would be a good idea to build a following on this platform.
I recognized this a long time ago. When I was around 16 I used to follow as many people as I could then quickly unfollow them all. What happened was I got over 10,000 followers in a week. Then as Instagram started to delete old accounts I lost more than half in a day
Now I have built back some of that following, but still, struggle to grow organically. I thought how do I have my existing followers? I realized most of them are people I know, at least 30–50%.
So how can I meet more people?
It’s simple to go out and do it.
I decided to try and get 100 followers in a day, by asking over 100 people. I introduced myself, shook their hand, told them a story and asked them to follow. A lot of people were more than happy to others, were not.
Speaking to over a 100 people in a day is a big feat. 100 people serve as a pretty big base for market research, relative to my reach. There was a lot I learned, here are the main takeaways:
People don’t care about your goals
I met a lot of great people don’t get me wrong. They were extremely supportive, encouraging, and more than willing to help. However, a lot more people simply didn’t care, or just did it so I would leave them alone.
I take this as a life lesson. People generally don’t care about your goals, dreams or passions. They care about their own, that’s why I think it is crazy when we put our goals in the hands of others. We are selfish creatures, we generally only care for ourselves. We only focus on what we want, and what others want is irrelevant.
So, we have to take ownership of our own goals. Other people don’t care if we achieve it, actually, some people don’t want you to achieve it. Which brings me to my next point.
Tall Poppy Syndrome exists in America
Tall poppy syndrome is Australian slang. By definition, it is a perceived tendency to discredit or disparage those who have achieved notable wealth or prominence in public life.
It comes from the phrase the tall poppy gets cut down to match the other poppies.
People grow away from the pack, so others want to cut them down, hurt them, so they get back to the pack.
The Swedish have a similar problem called “Jantelagen”. Which means humility and restraint. Although it is not considered as severe as Tall Poppy Syndrome, it serves the same problem.
When I walked away from groups of people, I heard people laugh and say things like “What an idiot, I am unfollowing” Then the group would laugh. Or even people would say things like “Why? You already have followers”. Well, that may be true, but it’s not the point. In the end, I didn’t care for these people, but I still heard it. Which again brings me to my next point.
People only will do something for something in return
I am the first to admit that I should have known this already, but it surprised me when people were so ridiculous about it. I told them that the value would be in the information I provide and videos I make. Which I understand isn’t valuable to some, but some people were so petty.
They said things like “dude that will mess up my ratio, you better follow back”. Eventually, I did, but how ridiculous, are we 12?
Safe to say people are protective over who they follow. I lost 10 followers the next day because I didn’t follow them back.
Your energy is contagious
To a more positive note about humans: I was astounded at how positively some people were responding. They were glad to speak with me. I came in cold with my hand out and a big smile. They would smile back and be mostly receptive to what I had to say, which was incredible.
It’s crazy I met over 100 people and still had just as much energy as I did before meeting any. Positive people grow your energy.
Although I did encounter negativity, I was mostly surprised at the positive and supporting attitudes of people. This gave me the motivation to keep pushing throughout the day.
The biggest takeaway
I said this in the video which you can find here:
At the heart of all marketing efforts is people. Connecting and engaging with people is the most important and effective marketing technique.