Tabs Chocolate’s Innovative Marketing Strategies
Innovative Strategies of 21-Year-Old Marketing Genius Oliver Brocato
It’s said that top-notch marketers are not in ad agencies but in unicorn companies.
Check it out today. There’s a chocolate that boosts XX’s abilities when you eat it, and it’s made $10 million in sales. This chocolate sells for as much as $30 a piece, so what makes it so popular? Let’s look at the brand’s marketing strategy and see its innovations in product positioning, packaging design, marketing promotions, and membership subscription services.
Tabs Chocolate is unique in its product positioning.
From the official website, we can see that its selling points are mainly focused on three aspects:
1. Improvement of blood circulation.
2. Improvement of performance.
3. Enhancement of desire.
These characteristics set tabs chocolate apart from ordinary chocolate. The brand focuses on health and emotional associations, making it stand out to consumers.
Regarding marketing and promotion, Tabs Chocolate has undergone a four-stage transformation.
