Quick post to share that we’re very proud of how our first campaign is performing in market. This is an ABM campaign against a small target list of companies, and countries and job roles. So it’s super targeted. Half way through and we’ve generated: Over 250k targeted impressions into the account list. Reached over 12k validated prospects. Offset over 16 tonnes of carbon. Generated 59 high quality B2B leads at a cost of $95 (including the carbon offsetting).

Our first weekly update is out, and available on our Youtube channel. As it’s the first, it’s mostly project background and vision. Please join our discord to submit questions for these weekly videos → JOIN Here is the full transcription. (Auto generated, so please excuse any typos. …

We wanted to make a space so we could list all our press coverage. We’ll keep updated with any new content. Video The Human and Machine YouTube Interview with Founder. Press Forbes China — The Intersection of Marketing, Sustainability, and Technology: Is Marketing for Good the Solution https://www.forbeschina.com/business/63636 Sohu — How is Marketing for Good Impacting Brand Engagement and the Attention Economy? https://www.sohu.com/a/660197246_120838598

Here is our first video interview since launching Cleo this month. Entitled — Marketing For Good: How Cleo is Leveraging Blockchain and NFTs for a Greener Planet. Synopsis Cleo is an innovative new platform that helps brands engage with their audience more efficiently, helping to reduce marketing costs while improving lead acquisition. On the Cleo platform, users are rewarded every time they engage with brand content, receiving digital certificates in the form of NFTs as proof of doing good for the planet.

So it’s fair to that that Chat-GPT didn’t love the question and was firm in saying that as an AI language model it cannot provide personalized investment advice. However, it can provide a general analysis of the potential attractiveness of such a project. So here is what it said, with…

In this space we want to be the single most transparent platform that can provide an end to end record of where every dollar has gone from the vendor through the user to the partner. Because this is a global program and many campaigns are regional and global, then it…

To help explain the value of Cleo for marketeers, we wanted to walk through a real life customer example. So the biggest problem in marketing today is the value exchange at point of contract request. At some point, we have to ask for a prospect for an email address and…

One of the things we were really passionate about (having supported a few projects from 2017) was building the thing from our own money, and then bringing a token to market to power the system, rather than selling a token based on idea, and then using those funds to build…

In the Beginning. I was born in ‘73 into a working class family in the midlands in the UK, and raised by a single, very brave mother. My world was very small. …