Data transfer is a fundamental concept to Simon. At the core of our system, we load data from core customer systems and then ultimately… — Data transfer is a fundamental concept to Simon. At the core of our system, we load data from core customer systems and then ultimately transfer data out to marketing, sales, and support channels. …

Marketers increasingly rely on data to guide critical decisions at every level. Testing messaging, evaluating ad spend, identifying the highest-intent moments in customer lifecycle, and everything in between ultimately depend on your ability to synthesize, reason about, and act upon various forms of data. But what are those forms, and…

You’ve found product market fit. Customers love your product. New customers are signing up and trying it out. Existing customers are… — You’ve found product market fit. Customers love your product. New customers are signing up and trying it out. Existing customers are ramping up usage. Everything should be going great, except it isn’t. Things are breaking, and your technology challenges feel akin to mid-air refueling.

Choosing the right tech for your startup is entirely dependent on the state of your product. As we’ve recently passed an inflection point… — Choosing the right tech for your startup is entirely dependent on the state of your product. As we’ve recently passed an inflection point at Simon, we’ve reflected back on the technological decisions we made to get here, and the overarching principles we used to make them.

Feature bloat is a real problem for all startups big and small. Staying focused requires the discipline to know when to say “no” even when… — Feature bloat is a real problem for all startups big and small. Staying focused requires the discipline to know when to say “no” even when feature creep feels absolutely necessary. …

At Simon we use Jenkins as our universal hammer. Its versatility is unparalleled, and we’ve gotten more mileage out of it than we ever… — At Simon we use Jenkins as our universal hammer. Its versatility is unparalleled, and we’ve gotten more mileage out of it than we ever imagined. Here’s how we use it and what makes it great. You probably use a continuous integration application. Chances are you’re using Jenkins. …

At Simon, transparency is a foundational value. As I articulated in my post on our remote culture, we believe that sharing more knowledge… — At Simon, transparency is a foundational value. As I articulated in my post on our remote culture, we believe that sharing more knowledge with all team members — like our burn, our revenues, our growth plans, and the rationale behind choices small and large — strengthens the organization.

Selecting users into A/B buckets is the core construct of any web-based experimentation platform. Yet building and designing an A/B… — Selecting users into A/B buckets is the core construct of any web-based experimentation platform. Yet building and designing an A/B selection algorithm is surprisingly difficult, and the process of bucketing users is far more complex than just flipping a coin or spinning a roulette wheel.

Engineering at Simon is a distributed operation. While remote teams come with many benefits, effective communication is critical, and we’re… — Engineering at Simon is a distributed operation. While remote teams come with many benefits, effective communication is critical, and we’re constantly evaluating and re-evaluating the ways in which we talk with one other. Simon’s product and engineering team isn’t huge, yet we’re distributed across four states, two countries, and three…