We’ve decided to charge $100 per month for our next product. Could we generate more sales if we priced it at $95, $97, or $99? Probably. But we don’t want to use that psychological pricing tactic any longer.

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If you’re curious about what our $100 product is, my wife and I are building a membership community called Wandering Aimfully. We’re documenting the entire process of building this next business over the course of five weeks. Each week we go deep on a topic: Branding, business, design, content, and finally marketing. The post you’re currently reading was part of our business week of content. …

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Jason Zook

All Medium stories written here can now be found at wanderingaimfully.com :)

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