All Medium stories written here can now be found at wanderingaimfully.com :)
Customers don’t care about your unique features, they care what those features can do for them. Your positioning needs to be centred on the value that you alone can deliver for customers.
You can’t pay your mortgage with hard work. You can’t buy groceries with a few extra hours of effort. You aren’t going to be happy with your business (or life) if you’re constantly working.
So…let’s flip the script. Instead of creating outcomes that take FROM us, let’s create MORE outcomes that pay us BACK, fill us up, keep your fire lit, turn you ON, for the most amount of TIME in your future.
“How” and “Why” in a headline always works, and a “list” title never, ever disappoints (remember, it always depends on other factors, too.). You can also study some interesting headlines on the Medium Top 100 lists by viewing all the last months.