We’ve decided to charge $100 per month for our next product. Could we generate more sales if we priced it at $95, $97, or $99? Probably. But we don’t want to use that psychological pricing tactic any longer.
If you’re curious about what our $100 product is, my wife and I are building a membership community called Wandering Aimfully. …
I’ve got this project. It’s helped hundreds of people. It means the world to me. And I wanted to sell it to you in a Medium story.
I was going to try to sell you on my thing by sharing lessons I’d learned selling other things.
I would start out by sharing stories from projects I’ve created since 2008. I’ve sold some pretty weird stuff:
- From 2008–2013 I sold the shirt off my back, kind of. I created a project called IWearYourShirt and wore a sponsored shirt every day.
- In 2012 and 2013 I sold my actual last name. I grew up with three different ones, and after IWearYourShirt, it seemed like something fun to try.
- In 2014 I sold 204 pages of my first book. Well, I sold short sponsor messages on the bottom of those pages. People actually enjoyed reading those messages throughout the book. …
In 2013 when I stop being “the t-shirt guy” and started my journey to create and sell products (online courses, podcasts, books) and services (software products, consulting, etc), I had ZERO clue what I was going.
I didn’t have any writing skills.
I didn’t know who my audience was or should be.
I didn’t know what “thing” I should create first.
I watched all the webinars, read all the articles, and figured someone would finally give me that ONE precious tactic that would make everything easy for me.
You know what came next, right?
I found no such tactic. Instead, I found myself with too much information and no clear direction or path to follow. I felt like I was standing at a fork in the road, yet instead of the fork having two directions, it had about 200. …
