Jason Fried
1 min readNov 23, 2016

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No OKRs, no metrics. We build what we think the product needs based on our own ideas and the distillation of customer requests. We don’t measure individual features’ performance/success unless there’s a specific a/b test in mind, but things that are a/b’d are almost always tied to conversion or payment. We don’t a/b features that aren’t financial in nature.

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Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, Remote, and REWORK. http://basecamp.com