Jason Fried
1 min readNov 18, 2016

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We don’t do formal usability testing. We build things we’re happy with and ship them. If things turn out to be truly terrible, we reconsider fixes, tweaks, and adjustments for the next cycle. We’ve found that shipping is the best way to get real answers — we don’t like setting up artificial environments. Real environments lead to real answers, and nothing’s more real than shipping.

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Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, Remote, and REWORK. http://basecamp.com