Doug gets it, most don’t.

Look around YouTube at car reviews, and you’ll see a lot of people standing in front of cars. Below I’ve snapped captures of early frames in six car reviews. These represent the first time the car is shown whole, in profile.


Fantastic branding

It’s been said that your name is your favorite word. Likewise, a brand’s name is its favorite word. Pair their name with their logo, and it’s a self-love fest.

You can see this play out when you order a physical product from an online store. The shipping box is often branded. Sometimes the tape is even branded. Then once you tear into it, the internal packaging is branded. Then the item, too — often in multiple places. Name, logo, name, logo, name, logo.

There’s nothing inherently wrong about this. Many brands use shipment packaging as advertising. And it’s nice to…


← Me | Chase →

Back in October I was in San Francisco to record an episode of the Chase Jarvis Live show. We talked for nearly two hours about work, life, building calm (and crazy) companies, FOMO + JOMO, philosophy, the downsides of real-time communication tech, not setting goals, saying no, our new book “It Doesn’t Have to Be Crazy at Work”, etc. Loads of stuff, a really fun conversation.

Here’s the full YouTube video:

If you prefer audio-only, you can find the episode on Apple Podcasts, Stitcher, Google Play, Spotify, or wherever you listen to podcasts.

Big thanks to Chase for having me on, and for being such a kind host. He also had David on a while back — well worth watching that one as well.

We hope you enjoy!


For the last decade or so, I’ve been on a number of boards, consulted with a number of entrepreneurs, and have been both formally and informally involved in helping a number of young companies find their way.

Many young companies I’ve seen have one thing in common: They can’t wait to grow up. They desperately want to be taken seriously by others. They want to be perceived as sophisticated, as having it all figured out.

This is where they begin to get into trouble. As they technically begin to be able to do more things, it’s the things they can…


Now available in the US, Canada, the UK, Austrailia, and New Zealand. Other countries and languages will follow.

A couple years in the making, our brand new book, “It Doesn’t Have to Be Crazy at Work”, is now available in bookstores near you. There’s a hardcover, paperback (UK markets), audiobook, and ebook.

The Economist says…

Their book is funny, well-written and iconoclastic and by far the best thing on management published this year.”

800ceoread calls it an Editor’s Choice and says…

…Each [short chapter is] packed with a punch that seems both profound and practical — profound for how clear and different they tend to be from most accepted business wisdom, and practical because almost everything they describe…


Do you know what you’re getting?

A number of years ago we bought a new bath tub for our master bathroom. The tub looked something like this:

This is not my beautiful house, this is not my beautiful life.

Man it looked great in the store. SO GREAT. It was luscious. Just look at it. So we bought it.

We couldn’t use the tub until the full bathroom rennovation was done. But once it was, I remember being so excited to try it out that first night. So I filled it up with piping hot water, tossed in some silly bath salts, and got ready to luxuriate.

The first thing I remember was that I couldn’t get comfortable…


A number of years ago, Jeff Bezos stopped by our office and spent about 90 minutes with us talking product strategy. Before he left, he spent about 45 minutes taking general Q&A from everyone at the office.

During one of his answers, he shared an enlightened observation about people who are “right a lot”.

He said people who were right a lot of the time were people who often changed their minds. He doesn’t think consistency of thought is a particularly positive trait. It’s perfectly healthy — encouraged, even — to have an idea tomorrow that contradicted your idea today.


I’ve written about the class I’d like to teach, but what I’ve been thinking about lately is the class I’d like to attend. Not necessarily now, but when I was growing up. In the 6th grade, let’s say.

I don’t know why people ask me this, but I’m often polled for my opinion on the American education system. What’s my take? What would I do to fix it?

I don’t know, really. “It” covers too much ground to be addressed accurately. Education is delivered at every scale, from an individual reading a book, to a 1:1 tutor, to a small…


Now you can add [daily, weekly, monthly, yearly] repeating events to the Basecamp schedule. Here’s how it works:

When you add an event in Basecamp 3…

…you’ll see a new option to repeat the event…


They’re mostly terrible, but there’s room for smart choices.

Last week, DHH skewered the open office floor plan. He was right. But wait, we have an open office floor plan. And we’ve done a respectable job figuring out how to make it work. Maybe I should share something about that.

First off, an open office is appealing from a few perspectives:

  • It makes economic sense. Building out separate private spaces for everyone is costly. Yes, you could argue people being unable to work out in the open is even more costly, and I wouldn’t fight you on that, but that’s an abstract economic impact. …

Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, Remote, and REWORK. http://basecamp.com

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