Jason MartuscelloMarketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing YouWhen it comes to making purchasing decisions, fewer consumers are relying on just memory. Here are 3 reasons memory is unreliable, and how…May 23, 2020May 23, 2020
Jason MartuscelloMy Debut Marathon — The NYC Marathon — Under 3 Hours — Here is what it felt like…I ran my first marathon New York City Marathon on November 3, 2019…Apr 24, 2020Apr 24, 2020
Jason MartuscelloA Brands Guide to Winning with SustainabilityAt the core of the sustainability movement is doing good for the environment, but staying relevant to the greater good can come with…Jan 21, 2020Jan 21, 2020
Jason MartuscelloPremiumization: The Key to Brand Growth (PART II)In the widely popular blog Premiumization: The Key to Brand Growth, we discussed how big brands are losing customers to private label and…Dec 20, 2019Dec 20, 2019
Jason MartuscelloThe New Science of Willpower — Compounding self-control to be more productiveI wake up on Sunday and crushed a 17 mile run in Central Park. My legs trembling from exhaustion, but my mind felt motivated so I passed…Dec 19, 2019Dec 19, 2019
Jason MartuscelloThe Future of Influencer Marketing based on the Economics of AttentionEvery day I wake up I do a quick swipe down my instagram feed to absorb a dose of energy and inspiration from the 5am influencer crowd…Aug 13, 2019Aug 13, 2019
Jason MartuscelloHow to be a better runner with behavioral scienceWhen I signed up for the NYC marathon, I didn’t just sign up to finish but to see what I was capable of. I set a goal to run my first…Aug 13, 2019Aug 13, 2019
Jason MartuscelloNOT voting is a Choice, and sometimes a GREAT ChoicePolitics, like religion and my diet, are topics I generally avoid discussing because indifference often makes people upset and can be a…Nov 6, 2018Nov 6, 2018
Jason MartuscelloPeripheral Vision: Ad Testing That Reflects RealityA cluttered, noisy sensory landscape coupled with a continued drop in attention spans makes for a challenging environment for advertisers…Sep 20, 2018Sep 20, 2018
