In 2021, I had the incredible opportunity to interview one of the most influential figures in the search engine optimization (SEO) industry, Rand Fishkin (watch the full interview “How to Manage Your Information in Google’s Knowledge Graph with Rand Fishkin” here). In this article, I want to share some…

Kalicube has been working with Wordlift since 2018. We recently made a public announcement about our partnership. Why now? Good question ! Link building and word counting have been the name of the game since Google’s commercial launch in 1998. In 2013, the underlying methodology of the Search Engines became…

What is it? This term originates from the Searchmetrics Whitepaper “Rebooting Ranking Factors” (available here, and well worth reading). The paper mentions the Brand Factor in passing, and uses this graphical representation of their (very impressive) data. landing pages in the top positions are significantly more relevant for the submitted search query than…

Schema Structured Markup. What is it? It is machine-readable information in the HTML code of the page that helps machines understand the information presented on the page. The code is not visible to humans. It simply corroborates the information on the page that humans understand in a machine readable format. Which machines appreciate Schema Structured Markup? Microsoft, Google and Yandex got together…