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Eyedropper adding orange liquid to a blue swirl
Eyedropper adding orange liquid to a blue swirl

Designers provide the most value when they’re involved in the early stages — defining the problem and the product or service that will address it.

– Kim Goodwin, Designing for the Digital Age

Product design is having a moment. Heck, it’s been having a moment for over a decade, with no real end in sight. As the field continues to evolve, I propose this call to arms: for every product designer at every level of seniority to rise above the daily grind of tactical asks, and to establish our practice as vital to the success of our respective products. …

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