YouTube CPM Rates By Niche (YouTube CPM Guide)

Jason Bodie
11 min readJan 16, 2023
YouTube CPM Rates By Niche
YouTube CPM Rates By Niche

If you’re looking to start making money on YouTube, it’s important to know the Cost Per 1,000 impressions (CPM) for your niche. So, What are CPM rates exactly? CPM or cost per 1,000 impressions is a metric that describes how much advertisers pay to advertise for a particular video. Your video’s niche helps determine your CPM rate. A niche is the subject your video is about, such as technology, cooking, crafting, automobile repair, gaming, and the list goes on.

Generally speaking, CPM rates are higher for niches with less competition and lower for those with more. There are many other factors that determine how much money you can make on YouTube and I’ll explain some of those throughout the article. It’s also important to note CPM rates aren’t everything and there are other ways to make money on YouTube such as affiliate marketing, selling your very own products, video sponsorships, and much more.

Some links in the post are affiliate.

YouTube CPM Rates By Niche

Entertainment:

CPM rates for the entertainment niche vary greatly but are generally lower than other niches. The average CPM rate for this niche is around $2 but can go as low as $0.50 or as high as $10.

News and Politics:

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Jason Bodie

Internet Enthusiast. I search the planet for noteworthy information. Follow to learn more.