tl;dr: Quantitative insights are dogged by poor communication. Charts themselves are often the chartjunk. Focus on simple, concrete stories that connect emotionally. — Overhearing a quick summary of your research at the lunch table or coffee machine can be tough! The demon in your head shouts ‘wait, what?! that’s not at all the take-away!’ But deep down you know that it’s the communication that’s broken, not the ingestion.
