Setup, staging, intentions, notifications, and distractions.

Image for post
Image for post

Tip #1 — The setup

Start a program like Photo Booth on Mac to have a look and see what the person on the other end sees.

Can they see half of your face?

Can they see directly up your nose? This has happened to me more than once — it’s disgusting.

If it doesn’t look good to you, it won’t look good to your audience.

Tip #2 — Stage your environment

Speaking of looking good…

Is there a pile of 💩 in the background?

Are you showing too much of your kitchen, living room, etc.?

Remember, the person isn’t just looking at how you present yourself, but they’re forming a judgement of you (rightly or wrongly) based on your environment. …

You don’t have to grind it out alone.

Image for post
Image for post

A few years ago, I was in a pretty bad place.

My company had just gone through a failed merger with another company.

The other company? They went bankrupt.

The next 6 months were a nightmare. They looked like this:

  1. Get up at 5:30am and work on cleaning up a corporate mess until noon.
  2. Eat a quick lunch.
  3. Get to work on the current/ new business until at least 7:00pm

Rinse. Repeat.

Over, and over, and over…

Getting out of bed

I couldn't do it. If it wasn’t for my 5 year old son coming in my room every morning to give me a hug, I probably wouldn’t have made it. …

Image for post
Image for post
Photo from Unsplash

A lot of money is wasted in failed Federal Government IT projects.

The passport processing system, the Phoenix Pay System and the Government of Canada’s Web Renewal Project are just some of the many horrible examples.

I don’t even know where to begin to explain how brutal this is, but I thought I’d start by looking at an article on the CBC News website by Senior reporter Dean Beeby titled Ottawa turns to U.S. tech giants too often.

I thought it might be useful to try and break down the reasons why Ottawa keeps failing to understand how IT projects work and how to go about procuring the right Canadian vendor (tech speak for finding the right Canadian tech partner). …

Image for post
Image for post

A few weeks ago, I was talking to a friend who was recently promoted to a C-level position at his company.

Part of his new role was to help his, sales, marketing, and IT teams be more efficient.

His question?

“How do you guys run a successful technology business at Trajectory IQ with only 6 staff, while simultaneously supporting several enterprise companies and hundreds of thousands of users?”

I tried to list all the products we’re using, but I realized that it’s a pretty lengthy list. Here are the tools we’re using (hopefully this is helpful).


Slack — like most companies, we’re on the Slack train. It’s become our communications hub and most of the products I list below are directly integrated into their own Slack channels. It’s like mission control. …

Image for post
Image for post

I knew the day was coming.

The kids at my 11 year old’s school were explaining why Santa didn’t exist:

“Last year I found my present 2 months before Santa gave it to me”.

“I recognized my Mom’s writing on my Santa gift”.

“My parents told me when I was 8 years old that Santa wasn’t real”.

A Happy Meal?

We woke up early on a Saturday and I took Ethan to McDonald’s for a breakfast happy meal (he loves the hotcakes).

I started by asking him if he thought Santa was real.

He thought about it for a bit, and then said “I’m not sure, but I’m going to say yes?” …

Image for post
Image for post

They’ll start by telling you that they’re working on a “super secret project in stealth mode”.

They’ll speak in buzzwords to sound smarter than you.

They’ve worked with “tens of companies” but can’t say who they are (again, stealth mode).

They have a second office in another country.

They drive a super expensive luxury vehicle.

They try to promote the accomplishments of others as their own.

They fake their background expertise and credentials including their degrees or diplomas.

They’ll make you feel inadequate.

You’ll start questioning yourself.

You’ll worry about your background, experience, and expertise.

You’ll contemplate your life choices.

You’ll start…

A snippet from my book Office Arcade

Image for post
Image for post

Printed text imposes a minimum time requirement to read. For example, I know that it will take you 5 minutes to read this Medium post.

A lot of people build e-learning programs by putting that same text on a screen and ask the user to “click next to continue”. This e-learning progarm is no better from a time or efficiency standpoint as printed text.

Assuming your company has a time limit connected to “rigorous academic learning” this is one of the main reasons why productivity improvement in HR and training has stalled.

Reduce the time to complete

Take my experience with a specific health group. These were registered nurses — 36,000 of them. …

The days of 90 minute PowerPoint presentations are dead

2–3 hour online eBoring courses should be punted too.


There are many reasons, but the main one is that our attention spans are shot.

Still not convinced?

Here’s what instruction specialist Abreena Tompkins, has to say on the subject:

“Physiologically, your neurons are keen and alert for no more than 20 consecutive minutes. At the end of those 20 minutes, your neurons have gone from full-fledged alert to total collapse, and it takes two to three minutes for those neurons to be completely recovered and back to the total alert state. …

Image for post
Image for post

At some point, your startup will graduate from playing foosball and ping pong and you’ll be at the next stage of development.

That’s when the real work begins.

When you’re in startup mode, it’s all hands on deck.

If you’re lucky and people start buying and using your product, you have to scale.

Here’s a few things to consider as your company ramps up.

Drop long distance goal posts.

Setting unrealistic long term goals and unachievable targets will make you miserable.

Chip away day-by-day and don’t leave anything on the table.

How we respond.

Sometimes an immediate response is required for a product related issue, but more often than not. …

Image for post
Image for post

Uniquely Me: The development of the Aura of Power App

To listen to the complete interview:

  1. Click the SoundCloud play button below.
  2. Skip ahead to the 13:30 mark.
Image for post
Image for post
Jason Suriano is the Founder and CEO of Trajectory IQ and author of the book Office Arcade.

Like this story? Someone on our team spent a lot of time stressing over whether you’d like it or not. If you like it, please give us a 👏 , we’d really appreciate it.

Visit Trajectory IQ to see how we can help you and your team transform learning at your workplace.


Jason Suriano

Founder and CEO at Author of Office Arcade available at Amazon:

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store