Why I Hate Sales Funnels
(this article originally appeared on jasonweiland.net)
It never fails.
I see something on Facebook that strikes my interest, and I think will help me in my goal to become a better husband, father, and entrepreneur. I go through the long process of reading and getting excited about what I am to receive. I pull out my credit card and order the product, and inevitably I get stuck in a sales funnel. I go from being excited about using what I just bought, to fending off attempts to suck my funds dry with products I have no interest in at all.
I followed internet marketing and read the books and took the courses about using funnels to make millions and decided for myself it was something I didn’t want to do because, one, everyone else was doing it, and two, it felt sleazy. Now when I come across a funnel situation, I lose complete respect for the person or company that put me in this situation.
I am not alone in this. Consumers are becoming smarter to these tactics and are tired of being tricked into a trap where it appears the only way out is to buy something else.
I have come to the point where I don’t even read these upsells and just look for to “NO” button (or in most cases, a tiny link at the bottom of the page). I will still consume the material I bought, but most times I find this is a sloppy tripwire product that does not deliver on its promises because you didn’t opt-in to the more expensive mastermind program.
This funnel-shock happened to me twice today. I won’t name names, but each time I had to navigate through at least five levels of their funnel. My second purchase was only $10, but I read it in 5 minutes, and it told me no secrets or anything mind-blowing like it said it would in the ad.
It’s Time to Stop Using Funnels
I won’t be the first or the last to tell you, as a businessperson to stop dropping me in your funnels. Stop paying these gurus to create the funnels for you, because basically, you are just pissing people off. Pissed-off people are not long-term or return customers. How about we do something unique and be honest upfront about what you are selling, the price, and what it will do for me. Treat your customer as a person, like you want to be treated, and you will have a customer for life.
We hear about Gen Z and millennials and how they are less than willing to put up with smoke and mirrors in the buying process. Many of us are older and savvy that don’t want to deal with this crap anymore either.
The days of trickery are over. Stop creating more damn funnels and just sell me!
Stop being a sleazy internet marketer!