For some reason, NPS thinks that a 6 should be equal to a 0. Nobody else thinks this. Remember, if you worked at a company like Intuit, all that hard work to get everyone to move from a 0 to a 6 would not be rewarded. Your executive would not get their bonus. It’s as if you didn’t do anything.
Taking a look at the lineup shows just how unfocused it’s become. There are numbers and letters, Pluses and Maxes, S’s and ʀ’s; the screen sizes don’t correspond with price points, as the Xʀ’s 6.1" screen is larger than the 5.8" screen of the Xs, but smaller than the 6.5" screen on the Xs Max; and even the features don’t make sense now that 3D Touch has been removed from the Xʀ, but remains on every other iPhone model. And let’s not forget how they can’t decide on a way to designate the cheap models: first it was 5c, then SE, now Xʀ. Why is this so hard?