“Cross-Platform” is an anachronism. The future is about ubiquitous, intelligent UX — not ubiquitous product availability.

I was just chatting w/ a friend about new ideas he is kicking around for his next company.

As we got to talking about a product in the email productivity space, it dawned on me that the product and the experience and the value — basically everything — would be radically different on desktop vs. mobile.

In other words, perhaps you would install a plug-in and tell it X information, but then the killer value was when you got a PUSH NOTIFICATION on your smartphone, either from an app or simply SMS.

Unfortunately, the concept of cross-platform is messed up right now. First of all, it limits our imagination because this is what cross-platform means to most people (i.e. you’re available on any platform, or actually, just >1)

Furthermore, cross-platform as a term is flawed because it intrinsically implies there’s another option: not cross platform, or, just one platform. That made sense in an old world where we only had 1 Internet connected device, if any: a PC. That hasn’t made sense since 2007 when the iPhone debuted, or sooner. In other words, the logic of the term is outdated, albeit understandable based on where it comes from in the first place.

I think the future of “cross platform”, or whatever the term becomes (maybe it’ll go away entirely as it becomes expected and irrelevant, the same way we just say ‘smartphone’, not ‘Internet-connected smartphone’, or for that matter, ‘phone’, not ‘smartphone’ as the ‘smart’ is implied these days in Silicon Valley at least)… is about well thought-out interactions for the various devices and services we’re using the Internet from, and a cross-platform user experience, rather than cross-platform product availability.

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