I am also thinking about this problem, and now many consumers are smart, they will experience the product in the store, and then buy the product in the shop, because the price will be relatively cheap. Although the profits are business income, but I always feel that this will lead to an imbalance of business, it seems that the store has become the experience store, shop became a sales market platform. I think a large part of many big brands to enter the shop is a win-win result of profit and publicity, but this can be a long-term marketing strategy is effectively implemented, worth considering.