More directly, which is better.

You speak of nostalgia. I also have a feeling, I remember when I was a child, for the purpose of advertising is directly tell consumers function. Later, a number of literature and art add in Ads, use the literature function suggested consumers, of course also get the welcome of the moment. But now, I found that many commercial advertisements also returned to the original, directly the advertising model.

As you said, outstanding is to understanding.